Yum China to Harness its 200 Million Loyalty application members to enhance its Signature One Yuan Donation software

The One Yuan Donation application enters its twelfth yr and expands to cowl thirteen provinces throughout China

SHANGHAI, Aug. 26, 2019 /PRNewswire/ -- Yum China Holdings, Inc. ("Yum China") (YUMC) has introduced the legitimate launch of the 2019 One Yuan Donation application. The annual countrywide community campaign is taking region between August 10 and September 1, 2019. right through this length shoppers can donate in over 8,seven-hundred KFC, Pizza Hut, Taco Bell, East Dawning, and Little Sheep restaurants nationwide as well as via a number of online platforms.

Yum China centered the One Yuan Donation application, its signature CSR program, in partn ership with the China groundwork for Poverty Alleviation (CFPA) in 2008. every year, the application runs in Yum China eating places throughout China for up to three weeks, encouraging customers and employees to donate a single yuan to complement the diets of little ones in impoverished regions. through the end of 2018, the crusade had raised over 180 million RMB and offered greater than 41.9 million nutritious food to 618,000 college students. due to the fact that its groundwork, over one hundred twenty million customers have taken part in the crusade.

regardless of the titanic success of the One Yuan Donation application, Yum China normally seeks to innovate and expand participation. constructing on ultimate 12 months's initiative to boost the number of channels to donate to the One Yuan Donation software, Yum China has now extra expanded the techniques during which customers can get involved with the launch of the V-Gold Donation campaign. This year as an alternative to cash, Yum China's present loyalty application contributors can donate their reward aspects (V Gol d) during the KFC and Pizza Hut APPs and the V Gold Mall mini program. For each 5,000 V Gold aspects contributors donate, they'll get hold of one coronary heart, and Yum China will donate one yuan for each coronary heart gathered. This initiative will draw upon KFC and Pizza Hut's over 200 million current loyalty program members and channel their enthusiasm into producing a good influence on society, buyers and the communities Yum China operates in.

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V-Gold Donation campaign

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This 12 months the campaign has also additional multiplied its reach via extending to consist of Gansu and Ningxia. The crusade now operates in thirteen provinces throughout China, making it one of the vital greatest public donation campaigns in China in terms of geographic insurance.

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Joey Wat, CEO of Yum China with college students from Xia Zhongtan elementary college in Gansu

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Yum China's senior administration, One Yuan Donation program associate, and volunteers visited Xia Zhongtan basic faculty in Gansu

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an additional innovation this yr is the launch of one Yuan Donation promotional material, together with pictures, comics and movies, that includes a application mascot, the "One Yuan Man". At a lot of offline movements, Yum China will also distribute totes, T-shirts and different mementos that function reminders of the software and the loving moments it creates.

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"One Yuan Man", One Yuan Donation application mascot

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"The One Yuan Donation software has entered its twelfth 12 months, and to this point the crusade has supported lots of of hundreds of babies living in poverty to develop up with basic necessities like fit and nutritious meals. The campaign has additionally deploy fit and secure up to date Kitchens in additional than 1,000 faculties throughout the country," observed Joey Wat, CEO of Yum China. "The One Yuan Donation application now not handiest enhances focus of public donation amongst Yum China's 460,000 personnel, but also cultivates the general public's willingness to take part in charitable initiatives. It also advocates the concept that anyone can make an influence on society, and along side Yum China's deliver chain partners and other NGOs, we are carrying on with to create alternatives for infants to have entry to a big range of education classes to assist them attain their full knowledge."

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Yum China donated a computer room at Xia Zhongtan fundamental college in Gansu

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on the grounds that its foundation the One Yuan Donation software has made a big contribution to improving infants's fitness in China. in keeping with a series of surveys conducted by the national Ins titute for foodstuff and fitness of the chinese center for disease handle and Prevention (CDC), areas that have entry to further meals offered by way of the One Yuan Donation application have also viewed reduce prevalence costs of underweight little ones, as well as children suffering from stunting, moderate and severe wasting and anemia.

because the One Yuan Donation application enters its twelfth 12 months, Yum China will proceed to explore imaginitive how to enhance the crusade, and goals to encourage multiplied community engagement and participation, leading to a demonstrable have an impact on on society and the communities Yum China operates in.

in regards to the One Yuan Donation program

The One Yuan Donation software is likely one of the earliest examples of a corporate Social accountability (CSR) program in China that advocates the idea that "any person can make an impact on society." It has made a significant have an impact on on the lives of tens of millions of americans, each these receiving and donating dollars. In April 2018, the application became awarded the top-quality neighborhood program Award at the tenth annual global CSR Summit.

As of the end of 2018, the One Yuan Donation application had received greater than 110 million donations and raised over RMB one hundred eighty million, featuring over forty one.9 million nutritious meals and benefiting more than 618,000 little ones across China. The One Yuan Donation application has additionally helped to construct clear and energy-efficient "up to date Kitchen" equipment at 973 colleges in impoverished communities throughout the nation. besides featuring nutritious food, the One Yuan Donation software additionally enhances little ones's knowing of fitness and nutrients by using distributing pamphlets and books on subject matters involving food training. This serves to fortify children's realizing of the importance of protecting a match, neatly-balanced weight-reduction plan, in addition to shape the manner their families consider about meals and consuming habits. help can also are available different varieties, and in a single basic school in Gansu, Yum China recently installed a full desktop suite. The application has additionally labored with NGOs to host coding courses in faculties, equipping infants with a positive life ability.

About Yum China Holdings, Inc.

Yum China Holdings, Inc. is a licensee of Yum! manufacturers in mainland China. It has unique rights in mainland China to KFC, China's leading brief-service restaurant brand, Pizza Hut, the main casual eating restaurant company in China, and Taco Bell, a California-primarily based restaurant chain serving imaginative Mexican-inspired food. Yum China additionally owns the Little Sheep, East Dawning and COFFii & joy ideas outright. The company had more than eight,700 restaurants in over 1,300 cities at the conclusion of June 2019. In 2019, Yum China was named to the Bloomberg Gender-Equality Index and changed into licensed as a appropriate service provider 2019 in China by means of the good Employers Institute. For more advice, please discuss with http://ir.yumchina.com.

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